1. You stop being invisible.
I’m not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2018, you can’t afford to be invisible.
2. You help control your rankings.
While you can’t simply rattle off a list of search terms you want to be found for, you can use search engine optimisation basics to help control where your website shows up and for which queries. By creating optimised content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries – the ones paying customers are using to find businesses just like yours. Creating an optimised website helps you to gain important visibility for the right terms.
3. You create another sales tool.
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).
4. You build authority.
5. You build an email list.
Those are just five important reason for a small business owner to create a Web presence. Why do you have one? Or why don’t you have one? We’d love to know!
For more information, lets chats!