Or are you losing customers before you can say 'hello'?
You know your ideal customers are searching for a brand they can trust. So, if you’re searching for someone to help you create that trusted, professional, polished, one-of-a-kind look for your brand, you’re in the right place. At Aldershots, we don’t just design logos, we build cohesive visual systems for our clients— a full set of colours, fonts, imagery and logos that allows them (or anyone else) to create beautiful, consistent, on-brand marketing collateral.
Say hello to our visual identity package
A four-week makeover to create a unique logo and visual system for your brand.
1. Discovery & Strategy
2. Design
3. Go Live!
What do you get?
Brand Discovery
We'll get to know all about your brand in our comprehensive discovery session. This will help us gain complete clarity around your vision, customers, brand difference & goals.
Visual Identity Suite
You’ll receive a personalised visual identity suite that includes your final logo, fonts and supporting graphics. Your logo suite will include multiple variants and orientations of your final logo for print and web use.
Brand Guidelines
You’ll receive a set of visual guidelines— a complete rulebook with all your colours, fonts, logos and visual styles. You can use these to create marketing materials yourself, or hand it to anyone you're working with to ensure your brand is always applied consistently.
You'll walk away with
- Clarity around your ideal customers, brand difference and personality through our brand discovery process.
- A one-of-a-kind, versatile logo suite, with a range of versions for use across your print and digital marketing.
- A visual system, not just a logo. This includes comprehensive guidelines to take the guesswork out of applying your colours, imagery and fonts consistently across all your promotional materials.
What's the investment?
Visual Identity Package
Hire our team to create a professional logo and visual style for your brand in 4 weeks flat and start attracting those ideal customers.
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Logo Suite
-
Visual Brand Guidelines
from $1600
Remix Package
Transform your online presence in eight short weeks with a new visual identity and customised one-page parallax website.
- Logo Suite & Visual Brand Guidelines
- Custom One Page Parallax Website
from $4000
Bespoke Package
Let's craft a completely custom look and website so you stand out from the crowd and elevate your online brand experience.
- Logo Suite & Visual Brand Guidelines
- One-of-a-kind Custom Website Design
from $6400
Frequently Asked Questions
Your logo rarely stands alone— it needs supporting elements like colours, imagery, typography to create a cohesive brand look and feel. You will use all of these elements across your website, packaging, brand collateral and promotional materials and so, whether you are DIYing or working with a designer, it’s really important to have these outlined. While we never say never, in most cases, we’ll recommend creating a visual identity instead of just a logo.
Most of the time, yes! We created our packages because they were what we were frequently creating for our customers, but we know they’re not going to be a snug fit for everyone.
So, think of our packages as a starting point. If you require additional items, let us know exactly what you’d like to create and we’ll give you a flat fee estimate so you have all your costs up-front.
If there are items you don’t need, let us know what you’re hoping to build and we can tailor your package to fit your needs.
When we work together, we’ll upload proofs, briefs and documents for your project to a shared online space. We also communicate as needed via email, video calls and phone calls.
Yes it is! We are more than happy to meet you where you’re at. You might have a great logo, but your colours, supporting graphics and imagery just need a little TLC. Or your visual identity might be perfect as is, and we can build your new website using your existing style guide.
Feel free to get in touch with us so we can chat through your options and provide recommendations, or browse some of our past standalone website projects, including OAS Group and Yard Skincare.
We’ll need you to spend around 2-2.5 hours filling in your briefing questions and chatting through any questions in our strategy call, and then approximately 15-30 minutes a week providing us with feedback and approving your designs.
We only take on a limited number of projects each month so we can give each one our undivided attention. This means that sometimes we have a waitlist to work with us. Once you book in, we’ll share your allotted timeline with you so you’ll know when we’ll need items back from you, and when you can expect items from us. As everything is pre-planned, we require timely responses from you so that we can deliver on schedule.
We know your time is important, as is ours. If you are unresponsive or miss deadlines, this not only effects our workflow, but can also effect the delivery of other clients’ projects too. While this might not be your intention, it’s the reality. This is why we ask you to carve out some time in your schedule during your project to keep things flowing.
Of course, we totally understand that life sometimes throws a curveball, we’d just love a courtesy call, email, carrier pigeon—whatever you can muster up to let us know as soon as you can. In this instance, we’ll hit pause and reschedule your project when you get back in touch, but please know there may be a wait to lock in a new timeline.
The best way to get in touch with us is via our contact page. We aim to get back to you within 48 hours (Mon-Fri, 9am-5pm AWST), but often sooner.
Yep! If you have an existing logo or visual identity, sometimes we can update and refresh it instead of creating something new. This might mean modernising your logo, updating your colour palette and/or selecting new fonts. In any case, our goal with a refresh is to enhance what you already have, rather than starting from scratch.
Does this sound like the right fit? Get in touch to ask for an obligation free estimate, or check out some of our past refreshes, like CBTB Punch Creative or Here Calms the Bride.
We think that investing in a visual system and website that you can use for years to come, and makes your customers swoon will pay for itself over and over.
Why? Well, it only takes about 15-70 milliseconds for someone to make a judgement about your brand’s likability and truthworthiness based on its visual appearance.
In essence, a poorly designed visual identity or website is the equivalent of wearing your pyjamas to a job interview. Investing in your brand and website can help you to attract the right customers and charge what you’re worth, not just what everyone else is charging. We know exactly how to take that vision you have and make it a reality, saving your time and taking this task off your plate once and for all.
Yes, we can!
Prior to creating anything, we’d love to know how you’ll be using your design in the future. If you’d like access to the raw Illustrator, InDesign or Photoshop files so that you can make modifications to the design in the future, please let us know so we can account for this in our pricing and outline it as a deliverable in our scope of work.
In some instances, our clients prefer us to recreate their design in Canva so that it’s more user friendly for them, and we can do that too. We don’t want you to feel restricted, but we also want to make sure that, if we are creating files for you to use and edit in the future, that they are designed with that purpose in mind.
If you’re working with us on your visual identity, your logo suite will include CMYK, RGB and PMS colour versions, positive and negative versions for using on light and dark backgrounds, and .EPS, .PNG, and .JPEG file types. Where relevant, your logo may also include other variants, such as standalone icon marks, or logo orientation variations.
If we purchase or create any assets for use on your website (fonts, stock images) these will be added to your website, but the files will also be shared with you once we’ve finalised your project.