In today’s world the website owners without optimised SEO driven websites can’t rank on Google. By optimising or boosting your SEO strategy, you can improve your rankings on SERPs (search engine results pages).
In the present world digital revolution is everywhere, responsive website design isn’t an luxury, it’s a very crucial thing that you need. Smart Phones has risen as a basic segment for web browsing and digitised business, with more than 60% of inquiries inside web crawlers originating from mobiles.
The main focus of the responsive website design is rebuilding site depending on a device where they’re being viewed. The content and substance of your website over internet will remain user-friendly by staying the same. The responsive website design will provide content to users in the same format across all devices, such as tablet, smartphone, and desktop computer.
However regardless of this glaring pattern, numerous brands are neglecting to convey an easy to use mobile experience for their visitors. A recent report found that a horrifying 52% were happy with the experience they had while engaging with a business on mobile. Much all the more disturbing, around 91% said it would be far-fetched that they would work together again with a brand conveying a mobile experience to the user.
Top 4 SEO advantages of responsive web design:
Mobile engagement first: Responsive website design has turned out to be similarly as important as you need as search engine optimisation (SEO), and quality content. As of April 2018, Google has actualised the utilisation of mobile friendliness as a ranking signal and has been candid with their turn to a “mobile first” index.
This implies that if your website isn’t optimised for mobile as a need then the competitor website will probably outrank you in their list.
Improve speed of your website: As indicated by the reports, visitors or users anticipate that sites will open in a split second. If your site takes longer than a few seconds to load, then you have an issue. Visitors or users would prefer not to need to sit tight for a site to load while they’re in a hurry.
There are such huge numbers of sites that load in a split second if your site isn’t expedient, clients will go somewhere else. Individuals will end up frustrated by your site and they’re most likely not going to return later on after a poor online experience.
Remove duplicate content: Numerous organisations have been using both a desktop version of a site, and a mobile version of a site are same. And this prompt copy content over the internet. Keep in mind, to Google bots, any URL is viewed as a one of a unique page/site.
Case:
In the above case you’ll see one version of the site is for “desktop area” and the other for “mobile area”. Google’s crawlers don’t comprehend that those are a same brand, and accordingly you might be hit with copy content punishments except if different measures are taken. Working from a “mobile first” point of view enables you to merge your content to a solitary unique URL.
Decreased a high bounce rate: Try not to get tricked by great positioning results. On the off chance that you feel no more and you needn’t bother with a responsive site, you’re wrong. The specialists from Aldershots suggest running with the responsive website since it will assist you with high bounce rate.
This issue will originate from mobile visitors that will skip of your site if it’s not optimised and user friendly. Google will decipher this conduct as disappointment with your content and it will rank down your positioning. Building a responsive website design will guarantee your content is completely noticeable on any gadgets.
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