Want to know the secret behind your competitor’s perfectly polished and consistent marketing materials?

They have a visual identity system. This not only saves them time and makes their brand look cohesive everywhere they go, it also creates a positive perception of their business, so they can raise their prices, build trust and grow their profits. 

Are you ready to create your own visual system? Together, we’ll map out your logo, colours, graphic styles and typefaces so you can create consistent and professional marketing materials for years to come.

Our Process

Our brand discovery includes questions about your goals, customers and business that we’ll need before we get started. Once we’ve finalised your answers, we’ll have clarity around your vision, customers, brand difference & goals. These answers will filter though everything we create for you.

Armed with your brand assignment, we’ll start pulling together inspiration to create moodboard options for your brand, including colours, type, textures and photography. 

We don’t want there to be any misalignment between our vision and yours, so our moodboards help to visually communicate the direction we’ll pursue. With your stamp of approval, we’ll proceed using your favourite moodboard elements as a reference points.

Next, we’ll get to work brainstorming, sketching and coming up with unique logo concepts for your brand. Once we’ve tried lots of options, finessed and refined our best concepts, we’ll send you a presentation to show the concept options, and how we arrived at each solution. 

You may love your logo concepts as they are, but, if there is something you’d like to tweak on your preferred logo concept, you have two revision rounds available to get it perfect.

Our last step is creating your final visual brand guidelines. Your guidelines will include all your colour codes, primary and secondary logos and marks, brand typefaces and brand graphics.

Once complete, we’ll share a link to an online folder where we’ve bundled up everything we’ve created for you, including your logo, visual guidelines, stationery and supporting graphics, ready for you to download and save somewhere safe.

What’s Included?

Visual Identity

Logo Suite Files

You’ll receive a logo suite file folder which contains logo versions for print and web in vector & raster formats. This includes positive and negative versions for flexibility.

Colour Palette Selection

We’ll identify your primary and secondary brand colours, and provide HEX, PMS, CMYK and RGB colour codes for each. You’ll be able to easily reference these for future use.

Visual Guidelines PDF

You’ll receive a set of PDF visual guidelines outlining your logo, fonts, colours and graphics, so you’ll never be left wondering how to use them consistently.

Font Selection

It sounds like a small decision but your fonts can have a huge impact on your overall look! We’ll help you to select brand fonts that you can use across your marketing.

Supporting Graphics

Where applicable, we’ll identify the patterns, icons, imagery styles, textures, image masks or watermarks that can be used across your brand collateral.

Other people have asked...

Your logo rarely stands alone— it needs supporting elements like colours, imagery, typography to create a cohesive brand look and feel. You will use all of these elements across your website, packaging, brand collateral and promotional materials and so, whether you are DIYing or working with a designer, it’s really important to have these outlined. While we never say never, in most cases, we’ll recommend creating a visual identity instead of just a logo.

Most of the time, yes! We created our packages because they were what we were frequently creating for our customers, but we know they’re not going to be a snug fit for everyone.

So, think of our packages as a starting point. If you require additional items, let us know exactly what you’d like to create and we’ll give you a flat fee estimate so you have all your costs up-front. 

If there are items you don’t need, let us know what you’re hoping to build and we can tailor your package to fit your needs.

Yes it is! We are more than happy to meet you where you’re at. You might have a great logo, but your colours, supporting graphics and imagery just need a little TLC. Or your visual identity might be perfect as is, and we can build your new website using your existing style guide. 

Feel free to get in touch with us so we can chat through your options and provide recommendations

We’ll need you to spend around 2-2.5 hours filling in your briefing questions and chatting through any questions in our strategy call, and then approximately 15-30 minutes a week providing us with feedback and approving your designs.

We only take on a limited number of projects each month so we can give each one our undivided attention. This means that sometimes we have a waitlist to work with us. Once you book in, we’ll share your allotted timeline with you so you’ll know when we’ll need items back from you, and when you can expect items from us. As everything is pre-planned, we require timely responses from you so that we can deliver on schedule.

We know your time is important, as is ours. If you are unresponsive or miss deadlines, this not only effects our workflow, but can also effect the delivery of other clients’ projects too. While this might not be your intention, it’s the reality. This is why we ask you to carve out some time in your schedule during your project to keep things flowing.

Of course, we totally understand that life sometimes throws a curveball, we’d just love a courtesy call, email, carrier pigeon—whatever you can muster up to let us know as soon as you can. In this instance, we’ll hit pause and reschedule your project when you get back in touch, but please know there may be a wait to lock in a new timeline.

Yep! If you have an existing logo or visual identity, sometimes we can update and refresh it instead of creating something new. This might mean modernising your logo, updating your colour palette and/or selecting new fonts. In any case, our goal with a refresh is to enhance what you already have, rather than starting from scratch. 

Does this sound like the right fit? Get in touch to ask for an obligation free estimate, or check out some of our past refreshes.

We think that investing in a visual system and website that you can use for years to come, and makes your customers swoon will pay for itself over and over. 

Why? Well, it only takes about 15-70 milliseconds for someone to make a judgement about your brand’s likability and truthworthiness based on its visual appearance.

In essence, a poorly designed visual identity or website is the equivalent of wearing your pyjamas to a job interview. Investing in your brand and website can help you to attract the right customers and charge what you’re worth, not just what everyone else is charging. We know exactly how to take that vision you have and make it a reality, saving your time and taking this task off your plate once and for all.

Ready to do this?


We take on a limited number of projects each month so we can give each one our undivided attention.This means our wait times can be up to 4 weeks. We apologise for the inconvenience, but promise it’ll be well worth the wait!Projects are booked on a first come, first served basis, so if you’re interested in working together, please fill in our application form and we’ll get in touch to chat through your project specifics and answer any questions you might have.
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