Branding

FREE business cards

FREE Business Cards

· Branding

Collect your 400 FREE business cards before Christmas!

Printed on a luxurious 600GSM Mohawk Superfine papered stock, valued at $490.00.

All of this, just for you, when you sign up to our affordable start-up business branding package.

Just like that first jolt of caffeine in the morning, every small business needs a strong brand identity to start out on the right foot. The affordable start-up branding package gives you the branding basics you need. We’ll work with you to design the perfect logo to capture your audience’s attention.

A simple and professional logo and identity that gives you the basis for building a brand. Our process ensures you will have a logo that you will love and that will get you noticed. Our concise style guide will give your brand a head start.

Best suited for:

The affordable start-up package is suited to businesses who need an identity that will get them noticed, show them as professional and allow them to grow:

We’ll spend the time working with you to understand who you are, what your goals are and what your customers are really looking for. Get a logo that defines your brand and truly represents your business.

Our Logo & Branding Packages Include:

All Aldershots Design Studio logo designs start with talking to you and understanding what it is you want to achieve, we don’t simply nod and smile or ask for a design brief we actually create one for you. The design brief will get us all on the same page before we move into hand sketches that we work on finished digital files. Our logos come with a full suite of files ready for Print and Digital (website and social media platforms). We’ll also provide you with variations of your logo so you have a landscape and portrait version, full colour, black and white, single colour and reversed so you’re ready for any project that comes up.

Are you ready?

For a limited time only we are offering 400 FREE business cards printed on a luxurious 600GSM Mohawk Superfine papered stock, valued at $490.00; when you sign up to our affordable start-up business branding package.

If that sounds like it could be handy, then get in touch. We are ready when you are.

T&C’s apply*

Networkingproject enquires
or say ‘hola’ – alana@aldershots.com

Apple Computer

Logo, brand and identity differences

· Branding, Identity

The difference between a Logo, Brand and Identity?

A question that seems to come up a lot in brand development is, “what’s the difference between a logo, identity and a brand?” After all, people often use them as interchangeable synonyms everyday. “Check out our new brand,” or “we are going through a re-design of our brand,” or my favourite, “do you do branding?”

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is Brand? – The perceived emotional corporate image as a whole.
What is Identity? – The visual aspects that form part of the overall brand.
What is a Logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

What is a Logo?

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.

What is a Brand?

A brand is the relationship between an organisation and an audience.

You can’t brand something. You earn your brand. A brand is the reward for the hard work of building real, passionate relationships with your audience. These relationships lay a foundation for the creation and delivery of value in today’s marketplace.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

What is Identity design?

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The Identity or ‘image’ of a company is made up of many visual devices:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)
  • Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

Keep your Brand Identity strong

Designing a successful brand identity takes a lot of work and collaboration. To keep your team on the same page and empower them to do the best job possible, and if you’re feeling overwhelmed or don’t have the resources to take on the project yourself, we’d love to chat about how to help you through the struggle.

Networkingproject enquires
or say ‘hola’ – info@aldershots.com

branding benefits

Benefits of Branding

· Branding

A company’s brand is more than just it’s logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service. It is also what sets a company apart from competition and how they tell their audience why they should pick them and not someone else.

The Benefits of Branding

Having a strong brand presence will benefit any company regardless of their size, industry, or location. Specifically, a strong brand presence can help you and your company:

Simply put, if your company wants to continue to grow as well as be sustainable it is essential that it cultivates a strong brand presence.

Branding provides a competitive advantage

Whether you’re a non-profit or a for-profit, your organisation needs to compete for resources, funding and talent, and audience attention. To win your category, organisations plan and implement strategy—a roadmap that outlines specific actions and measures for reaching their goals and out manoeuvring their peers for needed resources. When done correctly the organisation’s brand mirrors their strategic plan, and helps promote strategic areas and initiatives that will move the organisation forward.

Awareness and Loyalty

Branding helps consumers develop a specific image that contains the qualities and characteristics business owners want consumers to associate with their business and its products or services. For example, cartoon images of a happy dog may help a consumer feel more comfortable using a particular pet grooming service. A distinct brand can increase the memorability of a product and build repeat business. If consumers are satisfied after purchasing the product, a strong brand makes it easy for them to make repeat purchases without much reconsideration. This can all translate into a wider customer base, increased sales and revenue growth.

Brands provide economic value

The value of organisations is divided into two areas: intangible and tangible assets—brands being intangible assets. A study of organisations in the S&P 500 index showed that over a 30-year period between 1975 and 2003 the overall corporate value of intangible assets increased from 17% to 80%. The magazine Businessweek has concluded that brands account for more than one-third of shareholder value. This leaves us with the conclusion that the value of most businesses comes from intangible assets, brands being the most prominent of these assets. Consider that the Coca-Cola brand name alone is worth $67million and accounts for over 54% of the stock market value of the organisation. Or consider the value of brand to a non-profit like the Red Cross and the importance of their brand in attracting donations and volunteers. Because of their financial impact, brands are a unique organisational asset. Brands play a key role in attracting employees, partners and most importantly audiences to an organisation. Brands help cut through the clutter of the marketplace, creating awareness for organisations and helping them attract and develop the mutually beneficial relationships with customers, suppliers and the public that they need to reach their goals.

Brands set expectations

We live in a world based on promises. The airline mechanic promises to do a thorough job, checking and rechecking the aircraft to make sure it’s safe. Restaurants promise to provide fresh food made in clean environments. Our teachers promise to educate and protect our children during the school day. Often there are legal repercussions that bind people to fulfil these promises, but more often than not promises and vows are maintained based on the individual’s own moral and ethical code. We have an unspoken contract with the people we live and work with, that they will do what they say they’ll do. We have similar agreements with companies, products and services.

At the heart of branding is the promise that is made by the organisation to the audience. The brand promise tells the audiences who you are, what you believe in, and what unique value you provide. The ability to fulfil your promises at every stage of the relationship is the defining factor for most organisations success or failure. When promises are broken the reputation of the organisation is called into question, and the brand suffers. When brand promises are kept, audiences respond with loyalty and affection.

We encounter brand promises on a daily basis. The simple act of getting a drink out of a vending machine is an exercise in brand promise. The vending machine offers many drink options to choose from, but more than likely our drink selection will be based on prior experiences with a specific product. We have an expectation of an experience when we make our selection, much of which has been established through the decision-making steps of awareness, interest, desire, and satisfaction.

Interestingly, the things that influence our decision-making process have little to do with the product or service. Much of our experience with a product or service is created through the associations that we’ve made with the product through advertising, brand identity and the environment in which the product is experienced.

Networkingproject enquires or say ‘hola’ – info@aldershots.com